David Permut is a film and television producer that's trying to generate some buzz about his latest film, so he gave $100 to Ronald, a homeless veteran at the comrner of San Vicente and Wilshire. He asked Ronald to hold up a poster that had "Youth In Revolt". He was questioned about the tactic he chose and said "It's been very good for us and for him. So I started thinking: why don't the movie studios go to all the homeless people and pay them to hold up one-sheets?"  Some think it's a good idea to pay the homeless for advertisement, and some find it offensive.